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Sunday 6 March 2016

5 SEO Traps to Avoid Google Downranking in 2016

Every webmaster want to rank his website into first page of google but in 2016, you should follow google rule to get first page ranking.
You should focus on your content, Everyone know CONTENT IS KING.
Make your Website SEO friendly, stricture and update your website daily.

You’ll need to prepare yourself for avoiding the multitude of SEO moves that could get you in trouble. The following are 10 traps you should avoid in SEO 2016.

1. Link building

Back in February 2015, Google’s John Mueller said that webmasters should avoid link building because it’s unnatural. However, Google has recently clarified that buying, selling, or asking for links is alright as long as you don’t violate its Google Webmaster Guidelines. Therefore, it would be best to review your current link building approach to ensure that you’re not violating the rules. Otherwise, you might end up getting penalized by Google and your website could suffer long-term.

Takeaway: For SEO 2016, follow the advanced link building tactics or use search operators to find more link building opportunities.

2. Anchor texts

Since the first Penguin update in 2012, it’s become much riskier to use exact match anchor texts in search engine optimization. Abusing (whether unintentional or otherwise) anchor text can get you penalized for over-optimization in SEO 2016. That’s why you should opt to have just five to 10 links to a wide variety of anchor texts and a few major keywords.

A case study found on Moz revealed that you can have better rankings even if you use only a few exact match anchored links from web pages that are highly relevant. Also, search metrics ranking factor 2015 shows that using branded anchor texts has positive effects.

3. Targeting single or specific pages

A better link profile can boost your SEO 2016 efforts. It’s a much better approach than targeting single or specific pages to rank on Google. A good link profile is one of the most important SEO ranking factors, according to Neil Patel and other experts. I advise that you start building your link profile by performing a link evaluation through your Google Webmasters account.

4. Unfriendly mobile design
If you want to get top ranking you should make your site Mobile friendly.
The mobile-friendliness of a website is now among Google’s top SEO 2016 ranking factors. This means that well-designed mobile-friendly websites perform better than those that aren’t optimized for mobile users. Certain factors, such as too small texts and close together links, may result in a website being rated non-mobile-friendly.

You need to optimize your page in a way that caters to mobile users. Due to the ever-increasing number of mobile users, creating a mobile-friendly design will also improve your site performance. You could even experience better conversion rates and user experience, which can again improve your SEO ranking further.
Now a days many people are using mobile Internet and It's very important to make your website Mobile friendly.

5. Lesser quality content

"Content is King"
You already know that unique content is a great way to optimize your site for search engines. However, you should also focus on creating content that’s useful and valuable to visitors. Avoiding lesser quality content will enable you to get better user experience and higher search engine rankings. Think about how users would react if they see content that answers the questions they were asking.

Thin content is a part of the Google Panda updates. The pages with content that has little or no added value are also affected. Some examples of thin content are: automatically generated content, doorway pages, copied content from other sources/websites, and thin affiliate pages. If your website’s filled with content (unique) just for the search engines and not for users, it’s time you start churning up new, unique quality content.

1 comment:

  1. I also would like to make use of the SEO and other marketing services for my business but have not picked any platforms yet. I am just having a thought on using the instagram and facebook ad management services. What is your opinion regarding?

    ReplyDelete